Opening soon · Founding price
The Inara Edit: Content Creation
Your practical guide to planning, filming, editing and creating better content.
Seven guides and a bonus on using AI, built for founder-led and service businesses who are doing the work but not seeing the growth. Join the waitlist and you'll get first access at the founding price of $199 — $50 below what it sells for after launch.
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Thank you. You'll hear from me before anyone else, with your founding-price link when the doors open.
In the meantime, if you'd rather just talk it through, book a free fifteen minutes.
Which one of these is you?
If two or more of these land, the Edit was written for you.
"I'm posting, but nothing's happening."
Consistency without direction is just noise. Content works when each piece has a job.
"I don't know what to film."
Not a creativity problem. You've never been given a system for deciding.
"I film it, then it sits there."
Editing takes three hours because nobody showed you the order to do it in.
"I sound like everyone else."
Because you're writing captions at 8pm from a blank screen, not from a plan.
"I've paid for content before."
And got a folder of files with no strategy underneath it.
"I know I should use AI."
But everything it writes sounds like it was written by AI.
What you'll get
Seven guides and a bonus · over a hundred pages · yours to keep
01
Your Strategy
Your marketing clarity plan — who you're for, what to say, where to show up and your next ninety days. Fill it in on screen and it writes itself up for you.
02
Ideas
Four content pillars, forty-six prompts and a one-hour shot list worth three weeks of posts.
03
The Planner
Thirty days of specific prompts with formats and opening lines, and a batch plan that films it in four sittings.
04
Hooks & Captions
Twenty hooks that keep working, fifteen fill-in templates, and the structure behind captions that get a reply.
05
Scripts
A six-part structure for videos that hold attention, and a script builder that saves as you write.
06
Filming
Light, sound, framing and the five shots to get every time, with diagrams for where to stand.
07
Editing
A repeatable twenty-minute edit in the order that actually works.
Bonus guide
Using AI
How to use ChatGPT or Claude without sounding like AI — which one to choose, a weekly system, and sixteen prompts you can copy in a tap.
Why join the waitlist
The founding price, held for the waitlist only. It goes to $249 after launch.
You'll get the link before it's posted anywhere else.
Nothing to pay now, and you can leave the list with one click.
Who's behind it
Maxine Edwards
I'm the founder of Inara Collective, a strategy-first marketing studio in Auckland working with founder-led and service businesses.
I came to marketing after years of watching good businesses pour money into content and see nothing move. Almost every time, the content wasn't the problem — there was no decision underneath it about who it was for or what it was meant to do.
The Edit is the part of that thinking you can do yourself. Everything in it is what I'd tell a client in the first month.
Maxine Edwards · Inara Collective · Auckland
You don't need more content. You need to know what each piece is meant to do.
Rather talk first?
Opening soon
Get in at $199
Join the waitlist and you'll be first through the door.